For immediate release (Phoenix, AZ – Februarty 1, 2010) – A new line of affordable do-it-yourself DVDs and booklets focusing on Social Media platforms has been launched by Social Media Professionals and co-founders, Jennifer Maggiore and Dave Barnhart. The series began with the first product, Twitter In A Carton, and helps business owners to understand how to create a Twitter account, how to use the site and how to effectively build a Twitter network for prospecting, branding, and marketing. The next product in the series, Wordpress In A Carton, is scheduled for release in spring 2010 and will show business owners how to establish a Wordpress account, set up a blog for marketing and branding, as well as techniques to build traffic to the blog.

“As our agency has grown over the years, I’ve continued to meet small business owners, solopreneurs and entrepreneurs with start up who aren’t ready to invest in an agency-managed campaign. We’ve developed the Social Media In A Carton series to serve this market in bridging the gap until they are ready to work with an agency. We’re empowering them by providing simple step by step instructions, in laymans terms, and demonstrating effective techniques so that they may also harness the marketing potential of Social Media” said Maggiore.

The carton packaging was inspired by author and Social Media professional, Seth Godin’s anecdote about the “purple cow”- in essence, brown cows aren’t very thought-provoking, but a purple cow (or new idea) gets attention for being different. Each carton contains a 45 minute DVD narrated by Barnhart and a booklet with additional tips and techniques, as well as coupons for additional special offers to get the business owner started. Twitter In A Carton is available at an introductory price of $47.00 for a limited time at SocialMediaInACarton.com.

"Most small business owners are eager to jump in to social media but they don't know how to start. They are also fearful of starting out wrong and either wasting time or damaging their online reputation. They need a roadmap. Jennifer and I designed Social Media in a Carton to solve these problems."

For more information, please visit http://www.socialmediainacarton.com/.